I could have started a for-profit, venture-backed business that has a good spirit, and I think there are many of them - Google for instance. Maybe I could reach a billion people. That is high impact, but what happens in 50 years?
Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.
I'm not sure it pays to do anything remotely public in Britain. It's such a spiteful society. People seem to enjoy making your life hard for the sake of it.