I could have started a for-profit, venture-backed business that has a good spirit, and I think there are many of them - Google for instance. Maybe I could reach a billion people. That is high impact, but what happens in 50 years?
Comedy is similar to hockey... in only one way. You get a lot of credit for assists. So I try to serve whatever the intention is, be it the joke or the story or the scene or the moment or the kiss, even if it's not my joke or moment.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

