I may not drink an electrolyte beverage during the race. If I am running in an hour, I won't need one. But if you're running an hour-and-a-half to two hours or more, maybe you need a little bit of the electrolytes.
People could rationally decide that prolonged relationships take up too much time and effort and that they'd much rather do other kinds of things. But most people are afraid of rejection.
The present government is very insistent that business sponsorship should replace government sponsorship of the arts. Business sponsorship won't happen unless you make tax concessions, which they won't.