It's not just the players, it's the culture. Sometimes it's the people around them; the people who are looking after them - the money they're given. Some of the families give up their jobs and live off their sons. That would never have happened 10 years ago.
Those who produce should have, but we know that those who produce the most - that is, those who work hardest, and at the most difficult and most menial tasks, have the least.
For example, the equivalent of a woman being treated as a sex object is a man being treated as a success object.