One of the things I have tried to do with this book and with all of them really is avoid that simple, easy, reductionist view of motivation and to show we do things for a complex net of reasons, a real braid of reasons.
You can tell when an actor or actress cares about their work. It's really clear.
There is a lot of use of ProTools in professional studios, but this is mostly for the special effects it allows, not for sound quality. These special effects soon fall out of fashion, and I don't think this trend will define studios permanently.