You're younger, you might want to go to clubs and kick it, but as you get older, you start seeing that life has more meaning to it. The people that you love are the people you want to start trusting and start wanting them to trust you and start respecting them.
For me, a $20 wine that drinks like a $40 wine in terms of complexity and interest is a value, while a $5 wine that is not very good is not a value at all in my opinion.