The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
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Nationality: Canadian Type: Politician Born: November 16, 1966 |
I just want to make stories. They don't have to have a moral or a reason. There might be some mild cautionary notes, but they're not moral. They don't impart any Judeo-Christian ethic of any kind.