The task is to investigate speech sounds in relation to the meanings with which they are invested, i.e., sounds viewed as signifiers, and above all to throw light on the structure of the relation between sounds and meaning.
“If the parties get too close together they lose their identities, if they get too far apart you're not going to get a whole lot done because you almost always need to have some folks on the other side of the aisle to accomplish anything.”
“They say 'expect the worst.' I say 'Expect the best and even better will happen.'”