Semantics, or the study of meaning, remained undeveloped, while phonetics made rapid progress and even came to occupy the central place in the scientific study of language.
Everybody has a language or code that they use with their wife or their girlfriend or boyfriend or what have you. It's a language aside from the language they have with strangers. I've always been maybe an abuser of alliteration, but I've always loved it and I like how those words sound together.