In poetic language, in which the sign as such takes on an autonomous value, this sound symbolism becomes an actual factor and creates a sort of accompaniment to the signified.
“The standard rumor at the time was that Rumsfeld, as chief of staff, had persuaded President Ford to appoint George H.W. Bush as director of Central Intelligence, assuming that that got rid of a potential competitor for the presidency.”
“If Martin Luther King came back, he'd say we need another civil rights movement built on class not race.”