The bastard form of mass culture is humiliated repetition... always new books, new programs, new films, news items, but always the same meaning.
A truly common culture is not one in which we all think alike, or in which we all believe that fairness is next to godliness, but one in which everyone is allowed to be in on the project of cooperatively shaping a common way of life.
On the basis of the familiar experience that that which is learned with difficulty is better retained, it would have been safe to prophesy such an effect from the greater number of repetitions.