A lot of the changes are so gradual that they don't even qualify as news, or even as interesting: they're so mundane that we just take them for granted. But history shows that it's the mundane changes that are more important than the dramatic 'newsworthy' events.
But in another, I think a woman's going to go into a shop to find a coat or a jacket and I just don't think she's not going to go into a shop because of a bad review she probably didn't even read.