All over the web there are some very good critics and it's become for people who are interested. It's become a very good way to get to reviews and involve yourself in discussions.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
So reports of my madness, as they say, were greatly exaggerated. Not that I give a bugger either way.