All you could do was to see them. We were backstage when the Beatles were on and you could just about hear a noise. It was just literally screaming.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
The main problem that we have in Lebanon, and in the region, is we don't have a real peace process and I think this is the main focal problem that we have in the region.

