My psychiatrist told me I was crazy and I said I want a second opinion. He said okay, you're ugly too.
I loved watching so many of the great designers I've worked with do what they do. That's why I'm still loyal to the designers that I've known since I was 16.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

