If we seek the pleasures of love, passion should be occasional, and common sense continual.
I think the touchstone is to give consumers a full, fair choice without the power of a monopoly operating system pushing them in a direction that free competition might or might not achieve.
So someday in the near future hopefully rather than having a foot or a leg amputated we'll just give you an injection of the cells and restore the blood flow. We've also created entire tubes of red blood cells from scratch in the laboratory. So there are a lot of exciting things in the pipeline.