Mankind are apt to be strongly prejudiced in favor of whatever is countenanced by antiquity, enforced by authority, and recommended by custom.
What you see happening right now with some of the consolidation is all about more spectrum and capital formation that give you the scale, scope and resources to invest in that 3G world.
I have done well out of TV, but not well enough to buy football clubs. I'm not sure it's ever a way to make money.

