Call things by their right names - Glass of brandy and water! That is the current, but not the appropriate name; ask for a glass of liquid fire and distilled damnation.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
I love storytelling and I love just relating directly to an audience. That's why we do theatre, it's because we love contact with the audience. We love the fact that the audience will change us. The way the audience responds makes us change our performance.