Duty, then is the sublimest word in our language. Do your duty in all things. You cannot do more; you should never wish to do less.
I really wanted to find a piano for the farm house. There were so many free pianos on Craigslist, I thought, 'Let's get as many free pianos as we can and stick them all in the barn.' I got eight in a short period of time, only six of which were tunable, but it's still quite funny.
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.