“I wanted to play around with the format, really tear it to pieces and shake it up. For example, if Mitch saves someone from drowning, and that person then goes out and releases a virus that kills a million people. Imagine the moral implications of that.”

“Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, 'Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living.' We're sending them to peasanthood, very much like the Maoist”