The fact is that daytime television is less valued than nighttime, and it's partly because of the product that we produce. We do a one-hour show in 12 hours. Nighttime produces a one-hour show in seven to nine days.
I watched Italia '90 with my Mum and Dad and my brother, you know, leaping around the house when the penalties were on... It would be great to be part of that, to have that kind of impact.

