Then, there was Greenpeace, I remember that when they first started out with the boats in the waters, and the guys in the boats between the whales and the boats that will hunting the whales with spear guns.
The whole universe is based on rhythms. Everything happens in circles, in spirals.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.