I once loved this game. But after being traded four times, I realized that it's nothing but a business. I treat my horses better than the owners treat us. It's a shame they've destroyed my love for the game.
Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.
I, like most of my friends, couldn't believe I bought a mountain called Misery Mountain, because it was so appropriate.