Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.
“Well, I think that there is a connection between being a lawyer and a doctor and an actor. They kind of, in some ways, have the same appeal, I suppose.”
“In Tim's films, more than most, if you miss the tone, you don't get the film.”