Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.
I take full responsibility for what happened at Enron. But saying that, I know in my mind that I did nothing criminal.
I always say that the times in my life when I've been happiest are the times when I've seen, like, a sunset.