I knew more about Texas than the Texans and when they told me I would find summer here I smiled knowingly.
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Although important nuclear physics work was to go on in laboratories such as ours had become - and we had to cut down to a lower energy group - it was not fundamentally opening up new insights on the structure of matter. That required you to be in a higher league.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.