Even in comedies, you've got to feel safe for things to just happen in a way that is natural and free, and recognizable as human.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
What everybody misses here is that we are doing the same thing my father did. He licensed and litigated and protected his property, and we have to follow the same tradition, because the way the law reads, if you don't protect it, you lose it.

