I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
Anytime you've played in a place and you get a win against your old team, it feels good.
To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.