I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
“Duty is the most sublime word in our language. Do your duty in all things. You cannot do more. You should never wish to do less.”