I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
“When suffering knocks at your door and you say there is no seat for him, he tells you not to worry because he has brought his own stool.”