I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
“If you had a national grid with one operator, you had twenty or even a hundred operators, if you don't have the ability to compel people to observe high standards of conduct, then you run a greater risk.”