I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
“Switching over to a hybrid car is one of those right things, but, unfairly or not, it still has a reputation among car enthusiasts as something you have to pedal really fast when you're on the ramp merging into traffic on the 401.”