“Every state in America has an end of life directive or durable power of attorney provision. For the peace of mind of your children and your spouse as well as the comfort of knowing the government won't make these decisions, it's a very popular thing. Just not everybody's aware of it.”

“Everybody is a True Believer. Everybody has a little nugget they're convinced of that is the opposite of the nugget on the other side. And they're convinced it's fact.”