My dad, being a jingle writer, and my mom, being a jingle singer, they hooked me up with some people when I was a kid that worked with children's jingle singing groups. I used to sing jingles as a kid.
Women have the feeling that since they didn't make the rules, the rules have nothing to do with them.
The older I get, the more I believe in what I can't explain or understand, even more than the things that are explainable and understandable.