Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.
“In-N-Out is incredible, but don't tell coach I've been going there. He would flip out and put some curse on me.”
“It was not possible to broadcast any of that because of an agreement between Jackson and the family. Our legal advice was that we could not broadcast it.”