Human beings don't want to just enjoy something by themselves. They want to share that emotion - they want everyone around them to enjoy it like they enjoy it or hate it like they hate it. That's what makes a video spread.
“The experiment of the poem is mostly intuitive. I write the first draft, pulling in the various elements that interest me, in the hope that their being combined will lead to some kind of insight.”
“You know what else I've learnt? That it's all right not to ride the crest of the wave. Every time a wave comes along I retreat, and I haven't come to any harm yet.”