If we meet an honest and intelligent politician, a dozen, a hundred, we say they aren't like politicians at all, and our category of politicians stays unchanged; we know what politicians are like.
As long as you smile, have sparkly eyes and stick your shoulders back, nobody's going to notice your bum or your waist or your feet, for that matter.
Brick and mortar businesses - and the communities that depend on them - cannot continue to bear an unfair sales tax burden from which their on-line competitors are effectively exempt.