I think the accessories look very modern and very exciting. These big earrings, these big hoops. I think the girls are sort of falling in love with... collars, neck collars.
Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.
A lot of the main characters in horror movies are outsiders as well, so that outsider syndrome reverberates within horror fans and geeky collectors. It's kind of a rallying call that brings fans and collectors together who are a little socially retarded, maybe.

