I had the X rating on my films. Now they do as much on The Simpsons as I got an X rating for Fritz the Cat.
Humor is richly rewarding to the person who employs it. It has some value in gaining and holding attention, but it has no persuasive value at all.
During my work there I came across some very significant issues that I started reporting in December of 2001 to the mid-level management within the FBI.

