Too much good fortune can make you smug and unaware. Happiness should be like an oasis, the greener for the desert that surrounds it.
It's definitely going to be harder than it sounds to acquire millions of users in the U.S. It's going to be a lot of work, and you can't make light of that.
The idea is to try to give all the information to help others to judge the value of your contribution; not just the information that leads to judgment in one particular direction or another.

