I've programmed myself musically to come up with love-feeling tracks that are romantic, sexy, but classy, all in one. And that's the challenge. Once I create that music, then the lyrical content starts to come - you know, the stories and things like that.
“Imagine if you had baseball cards that showed all the performance stats for your people: batting averages, home runs, errors, ERAs, win/loss records. You could see what they did well and poorly and call on the right people to play the right positions in a very transparent way.”