If you aim at anything lower that is expecting your audience to be really alert and aware, then you're going to be caught out sooner or later as a composer.
I think a reason that a lot of people feel politically paralysed is that it used to be clear how power was organised. But those who have their hands on the levers of popular culture today have great power - and it isn't even clear who they are.
I'm not chasing money, so I'm not looking at just trying to stretch out a deal artificially just to have a certain number.

