If you aim at anything lower that is expecting your audience to be really alert and aware, then you're going to be caught out sooner or later as a composer.
“The natural capital is not income, but we spend our natural capital as if it were revenue, as if it were going to come back next year without any problems, whereas these renewals in nature can take hundreds of years.”
“I'm not interested in thinking up the name of a band and a logo and all that. Been there, done that, sold a million T-shirts.”