It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.
“The chips are in production, the machines aren't. So we've got a little bit of work left to do.”
“The previous year it had taken England all their time to beat the full German team in an international and I had taken with me the programme from that match.”