It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.
“While growing up in Birmingham around a lot of West Indian people, reggae and calypso were big influences early on but Otis Redding was the one person who made me wanna sing myself.”
“I'm always interested in trying to investigate different personalities. I want to keep myself guessing and keep the fear element alive, so that I don't get too comfortable.”