The industry does have some influence on who gets other awards. With the Mercury Prize, they don't. Jon comes from the business, but his heart is still very much in the music. Currently, we have about 12 major names that have said they want to be a part of MUDDA.
“There's something about taking a plow and breaking new ground. It gives you energy.”
“I mean, I've always had scattered interests, but I never went on stage to get an agent or anything like that.”