I think another thing is that we don't really want exclusivity. We accept that it is in the artist's interest to be on sale in every place where they sell music.
You know, Stephen says, in the movies no one ever goes to the bathroom. They shave, they brush their teeth. He goes right at this sort of funny taboo we have about the bathroom, and he turned it into this nightmare, you know, your worst fear of what's in there.