If your mind is at work, we're in danger of reproducing another cliche. If we can keep our minds out of it and our thoughts out of it, maybe we'll come up with something original.
I didn't decide to be a photographer; I just happened to fall into it.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.