And there are a lot more people reading poetry, but there are not so many people reading an individual poet.
As they say in Italy, Italians were eating with a knife and fork when the French were still eating each other. The Medici family had to bring their Tuscan cooks up there so they could make something edible.
It is hard, though, 'cos record labels love to boss you around. I won't let them do that anymore.