Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
“I'm the first one in line to go watch 'Spider-Man,' but there's definitely something in me that makes me want to go to a movie and see something that makes me feel good about life.”
“I'm going to be looking forward, asked to be judged on my record, not taken back as has been the - in a sense, the tendency throughout politics in Northern Ireland, is to always look back, always look at what was said a long time ago, instead of looking forward.”