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It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.

Peter Bart

Peter Bart Biography

  Nationality: American
Type: Editor

Born: June 24, 1932
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“The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”

 

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“Sometimes when I flick through a magazine and see these thin models I'm left wondering what effect they can have on an insecure person. But I say to girls: forget what you see in the magazines, that is a world which has nothing to do with reality; think of it as a cartoon.”

 

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