Sometimes I'll hear a phrase or a word and write it down in my little black notebook (a writer's best mate), then come back to it and work a plot around it.
I became intrigued with colour theory. The absurd pronouncements of the Colour Institute, a group that decides what colours are hot each year or season, amused me.
We used to get published a lot. And there was this vodka advertisement... it embarrassed me a lot afterwards.