I sometimes wonder what would've happened if I'd entered the competition instead - I'd probably have come nowhere and given up on the whole fiction game.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
I hope in my books I help children to see their strengths, and show them I have some idea of what they may occasionally be going through. Especially at tricky moments when it is easier to go back and evade things rather than go forwards and confront them.