We give you characters we'd feel very comfortable judging, and then go: 'Oh yeah? Watch this'.
“It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.”
“I grew up north of Chicago, not far from where the Schwinn bicycle plant used to be, and was conscious of the fact that these beautiful, everlasting bikes were made just down the road.”