Imagine a civilisation that's way in advance of us wants to communicate with us, and assist us in our development. The information we provide to them must reflect our highest aspirations and ideals, and not just be some crazy person's bizarre politics or religion.
From a writing point of view, you now have teams of screenwriters working with a director. What's lost in the process is the power of that one heart, brain, gut and soul that makes something an original piece of writing.
In the political context fair means somebody that will vote for the unions or for the business. It can't mean that in the judicial context or we're in real trouble.