If we do discover more than one type of life on Earth, we can be fairly certain that the universe is teeming with it, for it would be inconceivable that life started twice here but never on all the other earth-like planets.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
In Europe, it appears that in the name of democracy, elites are pursuing an autocratic, centralized power, seeking economic control and social regimentation.