Clearly, some creative thinking is badly needed if humans are to have a future beyond Earth. Returning to the Moon may be worthy and attainable, but it fails to capture the public's imagination. What does get people excited is the prospect of a mission to Mars.
“One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.”