I started off as a juggler. I used to do a half-hour show on the weekends to make money as a kid. Then I went to Cleveland, Ohio in 1983 to the international jugglers competition junior division and came second. So that was my first job, being a juggler.
In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
I turned 24 in the middle of my first World Cup and it was quite an unbelievable experience. It's really hard for words to do it justice.