I literally left school and went straight into music via art college for a year, and I've been so involved in my job of writing songs that the more actively involved part became channeled into standing on the stage and saying things that way.
It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.
Sometimes we pay too much attention in Washington to public relations, as opposed to the substance.